Hola
I’m Rosaura, designer of “la vie en rox”, I was born in Madrid but, as I married an Italian, I live in Monza, a lovely small town10 kms from Milan.
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I have a degree in economics and I am also an interior designer, but I love fashion and jewelry.
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Designing jewerly has always been a dream for me, and after a very hard period , I decided to launch my first collection. It is never too late!
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The brand “la vie en, Rox”, comes from a play on words with one of my favourites songs, "la vie en rose", and my nickname, Rox. Then I choose the colour, acquamarine for my logo and blu navy for the packaging.
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And finally, the hardest step, find the best goldsmith. I noticed a small "bottega" in Monza, I went inside and found exactly what I was looking for, I explained him my project, there was an immediate harmony and we startted a collaboration; I design my pieces and he creates them. I count on his experience so that all my ideas could get real.
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That is how all started, in 2018, without any help or contacts, just by myself. I always count on the unconditional support of my dear husband.
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My collections are a tribute to my parents, they were always singing "boleros" so I called my collections with the titles of those songs.