top of page




I’m Rosaura, designer of “la vie en rox”, I was born in Madrid but, as I married an Italian, I live in Monza, a lovely small town10 kms from Milan.

I have a degree in economics and I am also an interior designer, but I love fashion and jewelry.

Designing jewerly has always been a dream for me, and after a very hard period , I decided to launch my first collection. It is never too late!

The brand “la vie en, Rox”, comes from a play on words with one of my favourites songs, "la vie en rose", and my nickname, Rox. Then I choose the colour, acquamarine for my logo and blu navy for the packaging.

And finally, the hardest step, find the best goldsmith. I noticed a small "bottega" in Monza, I went inside and found exactly what I was looking for, I explained him my project, there was an immediate harmony and we startted a collaboration; I design my pieces and he creates them. I count on his experience so that all my ideas could get real.

That is how all started, in 2018, without any help or contacts, just by myself. I always count  on the unconditional support of my dear husband.

My collections are a tribute to my parents, they were always singing "boleros" so I called my collections with the titles of those songs.

bottom of page